Watch how the unprecedented vegan trend in Israel reaches prime-time television, all due to Gary Yourofsky’s riveting speech, with an extensive 10 minute news item on Israel’s most watched network.
Vegan American Gary Yourofsky has done more for the vegan movement in Israel during this past year than a decade of Animal Rights work. His speech created thousands of “Gary-babies” – people who watched his speech and couldn’t go back to eating animals and their products. Behind the Israeli campaign there are two amazing people who run ‘Animal Log’ – http://www.animal-tv.org/ and invest much of their time in bringing Yourofsky’s video to the public. They run outstanding virtual campaigns on Facebook and around the net, PPC campaigns, print materiel and special cooperations such as printing a QR code on tofu packages, linking to the Israeli Yourofsky site. The numbers are unbelievable: With over 300,000 views, it is the most viewed youtube speech in Israel. Ever. There are almost 12,000 fans on the Israeli campaign FB page. If you consider the size of the population, it is a very high figure. The speech is truly life changing, but it reached such high numbers thanks to the work of Animal Log. If you check the Google searches for the word “veganism” (in Hebrew) there was a giant leap after the subtitled speech aired back in April 2011.